Guarana: What is Guarana?
Guarana is a plant that is found in the Amazon. The plant, or more specifically the plant's berries, and widely regarded as an exceptional source of natural caffeine. As such, products containing even trace amounts of the Guarana berry extract have been marketed the world over in a wide variety of energy drinks and dietary aids.
The extract from the Guarana berry is what we apparently covet. This extract, even prior to any chemical processing or supplementation, is quite rich with caffeine content. As such, the berries have become somewhat of an "exotic" and natural option for those seeking help with weight loss. Since Guarana extract is essentially caffeine, the weight loss properties and comparisons began from the outset. Caffeine, being a nervous system stimulant, can increase the body's metabolism and also act as an appetite suppressant.
A few minutes worth of research at your local pharmacy will confirm that nearly every "natural" dietary supplement, diuretic (also known as a "water pill") and appetite suppressant contains a pretty fair amount of Guarana.
Because caffeine is the extract taken from the Guarana berry, and many widely accept caffeine as a natural boost to the immune system and to ones energy, the ability to market any Guarana related product has been met with very little resistance. And even though studies have shown caffeine can be effective in temporarily increasing energy and also as a temporary weight loss aid, no one should go about purchasing mass amounts of Guarana dietary aides and the like as a last resort.
The effects of caffeine on an individual can vary greatly. There are some people that get very jittery and even suffer from bouts of insomnia from a single cup of coffee. On the other end of the spectrum, there are those that can (and do) drink coffee throughout the day with little affect to their state of alertness altogether. Any individual looking to increase their energy or seeking an aid in regards to weight loss, would be well advised to do some thorough research prior to jumping on the "Guarana bandwagon" right out of the gate. A visit to your family doctor, or a free consultation from a nutritionist can surely put you on the proper path to either of these.
When all is said and done, Guarana is, as it was, simply a plant. While there are many arguments both for and against the medicinal and dietary benefits of this plant, one thing is abundantly clear: The market for it has never been in question.
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